Microsoft Mobile App Strategy

As one of the largest companies in the IT industry, Microsoft has been on the back foot when it comes to the smartphone industry. Users of its Microsoft phones have been forced to choose from a smaller group of apps as compared to their Android and iOS counterparts. However, Microsoft sees this and plans to introduce some changes with its Windows 10 Operating System. Developers of Android and iOS based apps will have the opportunity to list their apps on the Windows store as their devices will now support the apps.  

Microsoft has been suffering from a limited availability of developers willing to create apps for their devices. This has affected the user satisfaction on their devices as users always seem to get the latest apps after they have been available on the other two main platforms for seemingly ages. One of the main reasons why Microsoft has been struggling in this area is because of having a low market share in the smartphone market. However, this is about to change as the company plans to market over a billing devices over the next few years. Microsoft intends to run windows 10 on all their devices, from gaming consoles and mobile phones to PCs. This they figure should work to attract developers back to the fold as the opportunity to market apps to users who do not have them arises.  

To Run Android Apps

Windows 10 comes with a layer that allows their smartphones to run Android apps on their devices without having to rework them. The Android apps will be ran on a subsystem on the Windows 10 platform. The subsystem which is much like an emulator allows the apps to run unmodified; it runs Android Open Source Project.

To Run iOS Apps

On the iOS front, developers have been provided with a complier that allows them to recompile their apps in a simple and convenient way so as to be supported on Windows 10 platform.

With the above changes promising a lot for Microsoft devices users, it is plain to see that the company is moving ahead with their promise to create a Universal platform. With developers having the ability to post their apps on the Windows store with ease, the future looks bright for users. All that stands now is to see just how developers take this opportunity.