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Mobile phone applications are not just for big businesses and organizations like Walmart; more and more mid-level and small businesses are now investing in this trend, as it is more effective than having a mobile-friendly website. Every company is prepared to take this step to up their marketing game and now coffee shops as well as beauty salons have an application dedicated to their customers. Here are some of the benefits of getting a mobile app for your business:
A Constant Reminder
On average, Americans spend more than two hours every day on their mobile devices. Even though they may only use some of the apps during this time, they still have to unlock their phone and scroll through the screens or scan the page for their favorite app. While browsing, the user’s mind can unconsciously register your app if its logo is eye-catching. This way your business is always in the back of the user’s mind.
Direct Marketing
Your business’ application has many functions; it can provide general information, relay the prices, and allow users to search for a product, interact with others and get news alerts. With a mobile app, you can make sure your customers receive news of every important sale and promotion. This can be achieved by sending push notification through the app or creating a live news feed. Any important information and reminders that you would like to give your customer can be sent through this channel as well.
Loyalty Program
The mobile application can improve the loyalty program by making it digital. This is a step up from the old point-collection system as now the rewards are collected in the app and users can view their points or avail rewards any time they want. It is more convenient, as it removes the need to visit the company office to receive the reward. In addition, more customers will download the application and return to you because of the additional value being provided.
Brand Recognition
To increase general awareness regarding your business, a mobile app is the way to go. The app is like an advertisement for the business. It can be modified and reformed to make it exactly how you want it to be perceived: cool, fun, stylish or helpful. The most important thing is to create an app loaded with features that will be appreciated by your customers as well as making sure it is beautifully designed and promotes the brand.
The app needs to be designed in such a way that it involves the users as often as possible. This will increase their inclination towards buying your product. This strategy is referred to as “effective frequency” which basically states that your brand needs to be seen or heard around 20 times before it will actually get noticed by a potential customer.
Customer Care
Every business, whether it is a flower shop or a bakery, needs a medium through which their customers can communicate with them. The mobile app for your business can incorporate a messaging service or help feature in it to improve customer care and aid communication. More people prefer to communicate through text rather than call, which is why an app will appeal to them as they can lodge their complaints or send their queries by messaging.